Women asked for them, and starting in July, we're getting 'em. The Spanx denim jeans line launches next month. There will be two styles: Signature, smooth-fit with a high, wide waistband and size zipper, and Slim X, a traditional five-pocket jeans with a stomach control panel (pockets for decoration only, I'm guessing). Both styles will come in skinny, straight, and boot-cut shapes. And the magic number? They'll cost you $148.
Spanx founder Sarah Blakely says these pants aren't just about squeezing your lady flesh. She knows you want more out of your clothes than just that.
I see Spanx as a lifestyle brand that is delighting women in making things fit better and feel better on the body and not just through compression. We’re known for making you look thinner and more toned, but it can just be about a better cut and fit.
Delighting! That's not usually the first word that comes to mind when I think about compression garments, but sure, why not? We're all delighted when clothes fit on us exactly the way we want them to, when they make us look our best. I know that feeling -- you look in the mirror and do that little happy dance. That is, if you can still move your limbs.
Can we talk about the irony of imprisoning our bodies into compression jeans around Independence Day? No? Okay, forget I brought it up.
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Anyhoo, for women who love Spanx but don't love wearing two layers of clothing, this is excellent news. Now when you unzip your jeans seductively in front of your S.O. (which you can do now with these!), you're confidently revealing sexy little undies instead of embarrassing waist-to-thigh foundation garments. That's not just delightful, it's liberating.
But ... I'm hoping they'll be less hazardous to our health. The ideal would be pants that compress just enough to make a difference, but not so much that they restrict your breathing or make you sick. Now that would be something to cheer about.
How do you feel about Spanx jeans -- are you going to try them?
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