Post by Adriana Velez
Does the smell of freshly-baked bread make you feel a certain way? Maybe sort of warm and fuzzy? Well, one study suggests that it actually makes us kinder. Forget the milk of human kindness! (See what I did there?) It's BREAD that brings out the best in us. In the study, people were more willing to help a random passerby who dropped something (e.g. a glove) if they were near a bakery that was sending out yummy bread-baking smells. It's like the scent just made people more altruistic! Is that heavenly bread smell really that powerful?![]()
Does the smell of freshly-baked bread make you feel a certain way? Maybe sort of warm and fuzzy? Well, one study suggests that it actually makes us kinder. Forget the milk of human kindness! (See what I did there?) It's BREAD that brings out the best in us. In the study, people were more willing to help a random passerby who dropped something (e.g. a glove) if they were near a bakery that was sending out yummy bread-baking smells. It's like the scent just made people more altruistic! Is that heavenly bread smell really that powerful?